business
It’s now or never to kick up local advertising…
As the flood waters of change roll into the mid-west from the coasts – the effects are also rolling in. We’ve been hearing the “rumblings” of niche and local advertising opportunities increasing as web analytics and target marketing become more sophisticated – and here is one really good example. The lightning bolt I logged into [...]
Your IT department is not a business
Over the 10+ years I have been in IT, it probably comes up once every 2 years. Whatever thing we’re building is not only gonna fix our current problem – but it’s gonna fix everyone’s problem. When I caught the computerworld UK post called “Run IT as a business — why that’s a train wreck [...]
2 Big Myths that are Killing Newspapers
From a post I found over at SimsBlog with some really good thoughts: …is how journalists “spent nearly a century denying responsibility and involvement in business decisions”. … The result of this siloed newsroom is that a large chunk of the organization has no real understanding of how the business works. That is a very [...]
Flavors of Free
There is so much buzz about free and paywalls and hybrid of the two. There is a nice article on Logic+Emotion called “The 4 Kinds of Free“: This is a new kind of currency that we’re seeing being used and what fuels it is the accessibility we have to each others through more of an [...]
The good kind of Fail
Image by locusolus via Flickr Some say the only kind of fail that is bad, is to not fail at all. I had saved this post from unstructuredadventures for a while – and now seems like a great time to pull it out. It’s called “How to fail: 25 secrets learned through failure” and it is GOOD! [...]
How telemarketing lists are made
Not sure who owns this site “wediabuzz.com” – I just know who used to own it…me. I had it in my Google Reader feed, I let it lapse and then it started to percolate again. Either way – this is a good post. ”How telemarketing lists are made” One such company compiles a consumer list that can be [...]
Coke is trying to play catch-up with Pepsi
Image via Wikipedia I first want to say – Pepsi’s idea to skip the super bowl and work the social angle is fantastic. So this decision by Coke to follow is too little to late for me. Check it out at socialtimes: Coca Cola is planning to run a social media campaign on Facebook during [...]
Learning from IKEA
Image via Wikipedia Danny Brown had a great post about IKEA and the design of their stores. It reminded me of the struggles my work is going through right now trying to be come better eCommerce people. Here are a few things from the article – see the full post here: Learning from IKEA Great [...]
Why paywalls won't help most big newspapers
Image by Joriel “Joz” Jimenez via Flickr The paywall discussion is in full force at my job (Gazette Communications) and my buddy and I were discussing the idea of adding a paywall to our electronic edition yesterday at lunch. Funny – as the exact same thing we were talking about was pointed to in this [...]
eCommerce – a 10,000% increase in sales over 5 years
Image via Wikipedia E-Commerce is hard and there are more competitors every day, more big box stores, more drop shippers, more eBay’s and more craigslists. But you have to read this to believe it: A 10,000% increase in sales over 5 years. Sounds incredible doesn’t it. 8 ways we increased ecommerce sales by 10,000% They [...]
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