» marketing Archives – Tom Altman’s Wedia Conversation

Style Guides (for websites)

By tom.altman ⋅ August 30, 2010 ⋅ Post a comment

Its like the never ending story – “Web development team waits for designers to finish page – project delayed”; OK, you caught me – they never delay the project! ;) What I think every company, every brand and especially every website needs is a style guide. I caught this great post at Smashing Magazine called [...]

Marketing to Women

By tom.altman ⋅ February 25, 2010 ⋅ Post a comment

Image by xiaming via Flickr This is from a Mashable post entitled “10 Musts for Marketing to Women on Facebook“, but it just as relevant outside of facebook too. Here are my top 3: 1. Quality Counts Tom’s Comments: This is top #1 no matter what. People was and need quality, and as I have [...]

Businesses Can Use Twitter to Predict Sales

By tom.altman ⋅ December 1, 2009 ⋅ Post a comment

Not sure if I’d call it new – but I guess mainstream either way. There’s a new tool that can help companies predict sales for the coming weeks, or decide whether to increase inventories or put items on sale in certain stores. Businesses Can Use Twitter to Predict Sales – WSJ.com. Related articles by Zemanta [...]

Google, breaking the brand for Morse.

By tom.altman ⋅ April 29, 2009 ⋅ Post a comment

Not the search, or the gmail, or the reader, or event eh Google voice. Just their attitude. It may even border on cocky…but cool none the less. How many times have you seen a company (I know mine does it all the time lately) worry all about the brand. They do not sacrifice the brand [...]

When NOT to Use Social Media

By tom.altman ⋅ April 13, 2009 ⋅ Post a comment

When NOT to Use Social Media – ReadWriteWeb. This post brings up a good point. Soical Media is not for everyone, all the time.

Craigslist: Use Craigslist as Your Personal Shopper with SMS Alerts

By tom.altman ⋅ March 31, 2009 ⋅ Post a comment

Craigslist: Use Craigslist as Your Personal Shopper with SMS Alerts. Just when Craigslist was getting out of control TO control…hello SMS.

Don't listen to anyone

By tom.altman ⋅ February 16, 2009 ⋅ Post a comment

gary vaynerchuk » Dont listen to anyone, listen to everyone – my 2 minute take on life. Good comments by Gary V – how true.

More consumer first talk & Squarts

By tom.altman ⋅ August 20, 2008 ⋅ Post a comment

Image via Wikipedia As I posted the other day – I am engaged in a opportunity to work with a media company who is trying to move and create some new offerings on the web. It has been fun working through and debating the different aspects of each. One execllent debate came when we were [...]

Invisible images in an image

By tom.altman ⋅ June 26, 2008 ⋅ Post a comment

I saw this video yesterday and then kind of forgot about it – I really thought it may be a hoax. Then it popped up in my reader again today. Here is the video: [youtube=http://www.youtube.com/watch?v=EAX_3Bgel7M] It seems like this could be a very interesting way to superimpose images, text and logos on different things. Because [...]

Effective networking – art or science?

By tom.altman ⋅ March 31, 2008 ⋅ Post a comment

Image from WikipediaFrom a post today from Jonathan Farrington’s blog called “Are You Really An Effective Networker?” Networking effectiveness starts with a positive personal attitude and an understanding that successful networking is built on a spirit of giving and sharing and not of bargaining and keeping score. I love the last line in the quote [...]

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